.:: Specialties Plus Promotions ::.

Once you have developed your company's overall sales and marketing plan,
you are now ready to build upon your company with imprinted promotional products. Using promotional logo items will not be as effective without a plan. Canadian companies that excel in the market force today use imprinted promotional products to stay ahead of competition.

We here at Specialites Plus Promotions have created this page to help you and your company stay on top of that very competition. We invite you to review our promotional marketing and employee recognition tips for purchasers of imprinted promotional items. There is not any other advertising medium that is as effective as imprinted promotional products. When compared to other advertising methods and mediums, promotional products will often produce more effective and better results than television, radio, newspaper and outdoor advertising and it is an extremely low cost, effective way to reach your target audience. When a promotional logo item is planned out and then carefully chosen to fit your target audience and can convey a powerful message, effective and proven advertizing happens.

The ability to choose your target audience and carefully craft your message
is an valuable asset in todays marketing world. It is not only the basis of the imprinted promotional products industry, but is the basis of any great marketing
plan. Many ideas can be translated into very affordable products that can produce outstanding long term results.

Plan Ahead. Execute All Opportunies.
Plan ahead for marketing campaigns, trade shows and recognition programs. Select more then just one item for every item you wish to purchase, just in case there is an unsufficient quantity available to fill your order. Planning ahead and placing an order as early as possible will reward you with a successful marketing campaign or special event.

Create A Sales Lead Generator
Did you know that 35% of any mail that is direct gets put into a trash can before it is even opened? Did you also know that smart businesses will use direct mail to generate new sales and sales leads? Statistics show that when advertising specialty promotional product items are used as part of the direct mail package, response rates increase between 15% and 130%. Too good to be true you say? The reason is that when you include a promotional item in you mail like a personalized pen or calculator, it gives it a bulk size that regular mail doesn’t have. This attracts attention to your mail and insures that it will get opened and read.

Business is Business, But Marketing Strategies Help
Everyone likes to receive a gift, especially if it is of true value to the recipient.
Make certain you are distributing an imprinted promotional item that will be of definite use to the person (s) to whom the item is given to. The “What’s new and trendy handout” isn’t always appreciated universally. Neither is an item that is not appropriate to the particular occasion. When in doubt of what to purchase and distribute to your customers and potential clients, revert to what is “Tried and True”. Writing Instruments are the most well received promotional item in existence. Pens are available in a style to suit any occasion and budget. Writing pads or sticky note pads go wonderfully with almost any pen as well. It is nice to explore something new, but make certain you are giving an item of true value.

For business marketing, items used in the office, preferable at the desk are of the highest use. They will ensure your corporate logo and contact information is in front of your prospects or current customers, every business day. If a prospect or current customer is writing with your logo pen, on your logo note pad, drinking coffee from your logo cup, making calculations on your logo calculator, gazing at your logo calendar who do you think they will call when they need your companies particular type of products or services? The answer is obvious, you of course!

A marketing strategy employed by our own company is to use a “Tiered Selection” of promotional items and gifts for obtaining new clients, increasing existing customer loyalty, which continually generates new and repeat business.
You should have on hand general distribution items to deploy by mailings, trade shows or sales calls to prospective clients.
Next, make certain you have 2nd, 3rd, 4th, selections increasing in value and therefore appreciation by those customers of your company. Target your “Top 25 Customers”, then Top 50, then Top 100 and etc. Your customer loyalty and therefore corresponding revenues will dramatically increase over the fiscal year, year after year.

Increase Repeat Business with Promotional Products. Strengthen Customer Loyalty
There are many kinds of insurance you can buy to protect you against the unexpected. There is now insurance against the loss of customers, which is the lifeblood on any business. It is vital to do little things to constantly tell your customers that they are very important to you, that you treasure their business, and that you want to maintain a long term relationship. Promotional products do just that. Wether it's a promotional magnet, daily planner, free pen or other tradeshow giveaway, it will be received with a smile of gratitude, and each time they are used, they strengthen the bonds of loyalty between you and your customer. They are the closest thing to customer loyalty-insurance you can buy.

Employee Recognition and Safety Award Programs: Goal, Plan and Success
For employee recognition items such as padfolios, portfolios, umbrellas, business travel bags, a nicely engraved pen or company logo watches will let them know how much you really appreciate their service. First set a realistic sales or productivity “Goal” for them to accomplish. Then announce an office wide meeting, encouraging the employees to fully suggest and participate in the actual “Plan” to reach the announced goal. It is especially important to include all employees in the office. Every office employee needs to know they play a part in the total success of the company. Implement the plan, when the goal is reached, have a “Success” meeting complete with beverages and treats. Call each employee forward, to receive their recognition gift, shake their hand and thank them each by name for their contribution. At the end of the Success meeting, announce a date for a new plan meeting along with a brief description of the next goal you would like them to work on. Expound your confidence in their ability to come with the complete plan for the next goal. You can bet you will have an office full of “Einstein’s” at the end of the day. A happy employee is a productive employee. The resulting rise in productivity will greatly outweigh the cost of the program.

Thank Customers For Their Business
Everyone likes to be appreciated and recognized and your customers are no different. By giving them a small gift such as a promotional mug or daily planner at the time they make a purchase or receive an invoice, you are saying, "The you for your patronage, you are important to us." Someone once said, the difference between an ordinary relationship and an extraordinary relationship is that little bit extra that you do that others don’t. The more your customers like you, the harder it will be for competitors to steal them away from you.

If we can be of service by helping you to select the proper imprinted promotional items for your needs, please contact us.